Sunday, April 5, 2009

Killzone 2, JWT, Dannon

Deutsch, an advertising company, hit the nail on the head when they realized that gamers like video games that can do everything the commercial says they can. They created a 30 second spot called Bullet Journey which started when the game was released. Sony also released a downloadable version of the commercial to get more attention. This allows users to adjust the lighting, camera angles, etc and allows Deutsch and Sony to get the gamers opinion.
The Killingzone

JWT is shutting down their Chicago office because they lost the business of their main brand, Kraft. In 2007, Kraft spent 220 million dollars every year to advertise their products. Shortly after the loss, the president and creative director left. Twenty other employees were laid off soon after. JWT North American leaders Rosemarie Ryan and Ty Montague said the move is also in response to the economy's current situation.

Dannon is working on several complaints from customers that doubt Activia  has any health benefits. Dannon's lawyers said that this may lead to a nation wide case. The lawyers who filed the suit against Dannon say that Dannon could owe as much as 300 million to consumers. The charge is financial injury due to deceptive advertising based on lack of clinical proof to support the ads claims.

Thursday, April 2, 2009

Bacardi, Disney, AIG

Since superfruits have come into the picture, liquor brands, such as Bacardi, are adding them to their mix. Superfruits are known for high antioxidant levels. This new brand is meant to target the general market with a strong focus on multicultural males. Print ads will run in Maxim, Rolling Stone, Vibe, and others. 

Disney bought out a lot of websites aimed at children from a Canadian media company for over 18 million dollars. Kaboose was a large competitor in the children online area and this sell marks the end of their company. Kaboose.com reaches over two million users in the U.S. along with other sites that reach over five million users. Acquiring these websites will help Disney expand their online reach.

AIG is planning to conduct a brand review to see how consumers will react. They were considering changing the name to AIU, or American International Underwriters. They want to develop a go to market name that will showcase the financial security that they provide as an insurance company. They hope a new brand will help gain business.