Sunday, April 5, 2009

Killzone 2, JWT, Dannon

Deutsch, an advertising company, hit the nail on the head when they realized that gamers like video games that can do everything the commercial says they can. They created a 30 second spot called Bullet Journey which started when the game was released. Sony also released a downloadable version of the commercial to get more attention. This allows users to adjust the lighting, camera angles, etc and allows Deutsch and Sony to get the gamers opinion.
The Killingzone

JWT is shutting down their Chicago office because they lost the business of their main brand, Kraft. In 2007, Kraft spent 220 million dollars every year to advertise their products. Shortly after the loss, the president and creative director left. Twenty other employees were laid off soon after. JWT North American leaders Rosemarie Ryan and Ty Montague said the move is also in response to the economy's current situation.

Dannon is working on several complaints from customers that doubt Activia  has any health benefits. Dannon's lawyers said that this may lead to a nation wide case. The lawyers who filed the suit against Dannon say that Dannon could owe as much as 300 million to consumers. The charge is financial injury due to deceptive advertising based on lack of clinical proof to support the ads claims.

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